It has been almost 22 years since I joined the company in their accounts department and I can vouch for its family-like treatment to every employee while giving enough growth opportunity. I love to see the sparkle in people’s eyes as soon as I mention my company. It is the love and attachment of people towards Ravalgaon that makes us work hard for them each day,” Vaishali Karyekar tells The Better India. She is CFO of the company who joined in 1999 at a junior accounts position. The legality of Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade And Commerce, Production, Supply And Distribution) Act, 2003 was challenged in the case of Mahesh Bhatt v. Union of India2008 SCC OnLine Del 159, where the petitioner pleaded that such a statute prohibiting advertisement of certain products is a violation of Article 19(1)(a) of the Constitution which guarantees the freedom of speech and expression. The Court, in this case, categorically stated that commercial advertisements have Constitutional protection under Article 19(1)(a) only as far as they are made for public interest. Such protection cannot be extended to tobacco advertisements which are hazardous to health and society. Furthermore, the Court held that commercial transaction would include “indirect or surrogate advertisements which promote and encourage use of tobacco products”. The Court stated that it is apt to include indirect advertisements including the surrogate advertisements within the domain of Section 5 as “To leave out indirect advertisements would in fact make the legislation toothless and capable of avoidance at will.” Heals wounds: Juice of betel leaves, when applied over a wound and bandaged with betel leaves is known to heal within two days. I had no idea that betel leaves can be used in such a way. I always knew that betel leaves were usually used in India to make the much-loved paan – a formulation with different ingredients, making it quite addictive. Sometimes, it also has the areca nut (supari) in it, which usually has adverse side-effects. Their ISO 22000 certified factory has ten products and all of them are 100 per cent vegetarian and prepared using natural ingredients including mango pulp, milk, coffee powder and so on.

The wrapper of the candies has changed over the years. They have always maintained consistency in terms of taste, smell, and visuals. This is probably the reason why the company continues to attract its consumers despite plenty of opponents. Walchand is often credited for being one of the forces behind the sugarcane revolution in the state. However, in the recent past, we have seen that public figures have become increasingly conscious of the products they promote and its impact on society, particularly the vulnerable sections of the society, particularly women and children. In several instances, public figures have entered into advertisement agreements and have exited or quashed their agreements upon realising that the product is harmful to the society. However, even though such actions build up goodwill for the public figures among the general public, exiting such contracts involves several legal complications and often results in legal disputes. In several instances, the advertisement companies or corporation refuse to withdraw the advertisement featuring the public figure even after he has withdrawn his consent or has exited the contract. ENDORSEMENT CONTRACT AND ITS ESSENTIALSIdeally, a paan is made by wrapping areca nut, tobacco and slaked lime in betel leaf. Since tobacco and areca nuts are known to cause cancer, chewing paan with them should be avoided. The betel leaf has many medicinal benefits and has been extensively used in Ayurveda. Of course, there have been subtle changes made to the wrappers over the years but they have always maintained consistency in terms of taste, smell and visual. This is probably the reason why the company continues to charm its customers despite a plethora of competitors.

Exactly how much money these businesses generate is hard to estimate, since a good part of it is driven through strictly cash, relatively unknown operators. However, a recent study by market research firm Imarc estimated the market to be worth Rs 41,821 crore in 2021 and predicted that it will grow to approximately Rs 53,081.5 crore by 2027. To compare, the total cost of India’s Covid-19 vaccination programme is estimated to be approximately Rs 50,000 crore. An ad featuring Bollywood actor Hrithik Roshan in New Delhi | Photo: Manisha Mondal | ThePrint How do you inform someone sitting in the next village, about the new mouth-watering confectionery you have just discovered without any cell phone or social media?Other products include everyone’s favourite Pan Pasand, Mango Mood, Tutty Fruity, Assorted Centre (orange, raspberry, lemon and pineapple-jelly centred), Coffee Break, Supreme Toffee (rose, cardamom and vanilla), Chococream and a Sweet Moments Gift Box of assorted candies for special occasions and festivals. Further, the Cheery has a poky texture to scratch the tongue. Tiny holes made around the candy are meant to tease our taste buds. So there is an explosion of sourness in an otherwise sweet candy. In the middle of our conversation, she abruptly excused herself and a few seconds later, emerged with a plate full of those very same colourful candies. I was surprised and glad to see our pipper uncle had passed on the tradition. Cherry and Pan Pasand Also read: Army against ‘soldiers’ endorsing pan masala or fairness cream, will vet ads before release The endorsement agreement must specify the parties to the agreement and must also specify the period for which these parties would be legally bound to their obligations created by the contract. The agreement should specify if it would be subjected to auto renewal or a cooling off period, etc. Procedure for dispute resolution